Press Release #38 (10/26/09)

10/26/09

iN DEMAND NETWORKS ANNOUNCES FREE PREVIEW
OF NBA LEAGUE PASS ON DIGITAL CABLE STARTING OCT. 27

Special Enhancements New to Cable This Season Include
Same-Day Replays and Dual-Market Feeds

NBA Package Scores This Season with Multi-screen Mosaic, Free Broadband Access,
Stats Channel and HD Games

NEW YORK, Oct. 26, 2009 - iN DEMAND Networks announced today that NBA LEAGUE PASS, the NBA's subscription package of out-of-market games, will tip off the new season with a weeklong free preview on digital cable, beginning Tuesday, Oct. 27, opening day of the 2009-10 NBA season.

NBA LEAGUE PASS is the ultimate destination for NBA fans to follow their favorite teams outside of their local market, track fantasy players, and stay up to date on NBA news through the latest innovations. The package provides customers with up to 40 live out-of-market games per week across 10 channels.

This season, NBA LEAGUE PASS includes a wealth of creative and free enhancements, including game replays, dual feeds, a mosaic channel, broadband access, a stats channel and HD games. Customers who order by Nov. 3 will save $20 with the Early Bird Price of $169 or four installments of only $42.25 each.

Digital cable customers will receive two special NBA LEAGUE PASS enhancements this season, including:

SAME-DAY REPLAYS: For the first time, the package will re-air each game beginning approximately one hour after the final buzzer so that fans can see NBA action they might have missed. Each game will replay in its entirety and will repeat continuously overnight and the next day, on the same channel, until the following day's live matchups begin.

DUAL FEEDS: New to the package on digital cable this year will be the innovative dual-feed telecast, which will deliver home-team announcers. For select games, iN DEMAND will deliver both local market broadcasts of the same game so that fans can choose which telecast they want to watch.

Other NBA LEAGUE PASS features include:

FULL-TIME, MULTI-SCREEN MOSAIC: This season, cable fans will continue to receive the popular rotating mosaic of multiple screens that will give simultaneous snapshots of all the live-action games being played around the league, along with scores, time clocks and channel locations. The NBA LEAGUE PASS full-time multi-screen mosaic will be found on the first channel of the system's package lineup, exclusively on cable.

NBA LEAGUE PASS BROADBAND ON NBA.COM: This feature will allow package subscribers to watch the NBA LEAGUE PASS games live online at NBA.com. It will be free to digital cable package subscribers once their subscription is verified. Complete verification instructions and details are available at: www.nba.com/leaguepass

STATS CHANNEL: The NBA LEAGUE PASS Stats Central is a live source for scores, statistics, game previews, game recaps and schedule information. This can be found on the second channel of the system's package lineup.

HD GAMES: The package will also offer up to 12 games each week in high definition. HD availability varies by system.

From Oct 27, 2009 until the last day of the regular season on April 14, 2010, NBA LEAGUE PASS will provide fans the opportunity to watch up to 40 live out-of-market games per week. More information about NBA LEAGUE PASS and game schedules is available at www.getbasketball.com or www.nba.com. Residential customers as well as commercial establishments can order by calling 1-888-SPORTS-iN or their local cable provider. Blackout and other restrictions apply.

Among the cable MSOs offering the package distributed by iN DEMAND Networks this year are: Comcast, Time Warner Cable, Cablevision, Cox Communications, and Bright House Networks, plus a number of independent MSOs.

About NBA Digital
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, mega boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies, original HD VOD content, and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.


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For more information, please contact pressoffice@indemand.com

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