ROBERT G. BENYAPresident & CEO
Highly respected across the cable television industry, Bob Benya’s entrepreneurial expertise has elevated many revolutionary products and services that cable operators now deliver to consumers. He is a hands-on executive who has long been at the forefront of content delivery innovations, and this same vision and energy drives the iN DEMAND organization.
Mr. Benya was named President & CEO in, 2010 after serving on the company’s Board of Directors. His influence within iN DEMAND and within the cable industry has been profound in the development of technological and product advances that have improved and expanded cable service for consumers, such as Digital TV, Video-On-Demand, Interactive TV, Road Runner High Speed Online, Start Over/Look Back and Cross-Platform transactional services. He held several senior operating and corporate executive positions at Time Warner Cable (TWC) including Senior Vice President, Video Product Strategy.
He sits on the board of directors of CTAM as well as the board of the CTAM Educational Foundation. He previously served on the boards of iN DEMAND, Music Choice and The Better Business Bureau Online and was co-chair of CTAM’s Advanced Cable Services Consortium. He has received numerous industry awards, including three Marketing Executive of the Year awards, TWC’s Innovation Award and an Emmy for overseeing the industry’s groundbreaking “Start Over” service. He holds a BA in Marketing from NYU.
Michael BermanExecutive Vice President, Programming & General Counsel
Michael Berman is an expert at navigating the increasingly complex world of rights negotiations, overseeing deals across the spectrum of entertainment and sports. His integrity, acumen and deep knowledge of content and distribution results in finely tuned deals that help our clients provide a widening array of content to millions of customers. He oversees the Business Affairs and Programming departments at iN DEMAND.
Mr. Berman began at iN DEMAND as Vice President, Business Affairs and Assistant General Counsel. His broad industry legal experience includes Scripps Television Networks and Time Warner Cable of New York City, and he served as a Deputy Attorney General for the State of New Jersey.
Eric Petro Executive Vice President, Business Development & Chief Financial Officer
Eric Petro is a multifaceted entertainment executive with the perfect intersection of experience on both the content and distribution sides of the business. As CFO, he heads up all financial and business planning functions for iN DEMAND. He also oversees the company’s business development activities which seek new products and avenues of distribution for the transactional marketplace, using current and emerging technologies.
Stacie GrayChief Creative Officer
As Chief Creative Officer at iN DEMAND, Stacie Gray is a proven force in developing next-generation entertainment brands and marketing strategies that give cable a competitive edge. She oversees consumer marketing and brand development for iN DEMAND and its multi-platform entertainment properties. Her award-winning marketing and creative team provides fully integrated campaign support for sports, events, movies and other transactional products.
Stacie extends her leadership and passion for the industry by serving on CTAM committees and as 2015 President of the WICT NY Chapter. She was named one of Cablefax’s Most Powerful Women in Cable in 2012, honored with CTAM’s prestigious Rainmaker Award in 2011 and is the recipient of two Emmys.
Stacie cultivated her entertainment marketing experience in roles including; VP, Consumer Marketing & Creative Services for Popcorn Channel, head of her own brand-consulting business with clients including Time Warner Cable, and as VP, Creative Director at a NYC ad agency, developing campaigns for some of cable’s best known channels. She holds a BFA in communication design from Parsons School of Design.
John VartanianChief Technology Officer
John Vartanian oversees the complex systems and operations infrastructure of iN DEMAND, which powers a massive selection of live and on demand video content for the transactional platforms of the company’s MVPD clients.
His team of top professionals manages a complete end-to-end content processing and distribution solution, maintaining the highest levels of quality and efficiency. Under Mr. Vartanian’s leadership are the technology, IT, content distribution, broadcast operations and post production arms of iN DEMAND.
Mr. Vartanian is one of the industry’s top cable television technology executives, having been a key tech executive for more than a decade at HBO and five years with Warner Amex Cable before that. He served on the board of the Society of Cable Telecommunications Engineers (SCTE) from 1994-2000 and was Chairman of the Board from 1995-1997. He holds an MBA from Columbia University and a B.S. Electrical Engineering from Rensselaer Polytechnic Institute.
Lauren LoFriscoExecutive Vice President, Distribution and Business Management
Lauren LoFrisco heads up the team that focuses on the company’s distribution sales, research and public relations initiatives. Her team works closely with our multi-channel video provider clients and programming partners on identifying product and marketing efficiencies and promotions that will improve buys and revenues of their Video On Demand, Pay-Per-View and multi-platform services.
Ms. LoFrisco brings an impressive track record in sales and marketing in the cable industry including her position as Group Vice President, Marketing, for Time Warner Cable, managing brand advertising, customer acquisition, new product launches and promotional partnerships. Prior to her cable operator experience, she was pivotal in launching the Road Runner High Speed Online broadband service as Vice President of Marketing and was a Distribution Account Director at Home Box Office (HBO). Her entry to the entertainment industry began in cable advertising sales with Harron Communications.
Ms. LoFrisco has been actively involved in industry marketing and leadership organizations. She is a graduate of CTAM’s Cable Executive Management at Harvard Business School and WICT’s esteemed Betsy Magness Executive Women’s Leadership Program. She holds a BA Communications from the University of Pittsburgh.
Claire KostbarSenior Vice President, Human Resources and Administration
Claire Kostbar is Senior Vice President, Human Resources and Administration at iN DEMAND. As an HR generalist and part of the senior management team, she is in charge of all corporate policies, staff development, compensation & benefits, internal communications, and all other HR functions. She develops and leads a wealth of innovative training initiatives; engaging programs that inspire, teach, challenge and involve iN DEMAND employees year-round. The latest company-wide year-long initiative is Customer Service University, a seven phase education and motivational course involving the entire company, developed and run by employees, that aims to create a culture of superior customer service to make iN DEMAND an indispensable business partner.
Ms. Kostbar is a 20 year veteran of the company, having joined the then Viewer’s Choice in 1996 as director of human resources to establish an HR function. Earlier she was director of human resources at Court TV (Now TruTV).
She holds a Bachelor of Science from SUNY Oneonta, a Master of Science from Wagner College in Elementary Education, as well as a Human Resources degree from New York University. She is a member of the Society of Human Resources Management and for several years has been a mentor in WICT New York’s Prime Access Program. She was a Betsy Magness Leadership Institute fellow, class XXII. She has also been named a Profit from the Positive Certified Practitioner.