A team of thinking, doing, making-it-happen content management service experts dedicated to keeping the most exciting media companies on the leading edge of digital entertainment with the best pay per view and on demand services.
|iN DEMAND is an innovative partnership between three of the leading telecommunications companies in the U.S. dedicated to driving scale, efficiency, and speed-to-market advances in transactional video on demand and pay per view entertainment. We are a company of trusted content aggregator and licensing experts, with unparalleled technical expertise and long-standing relationships with MVPDs, major sports leagues, Hollywood studios and other entertainment and sports companies across North America. Contact us to learn more.|
iN DEMAND'S GAME-CHANGING INNOVATIONS
Founded in 1985, we originated the Pay-Per-View platform.
First to launch subscription out-of-market pro and college sports packages on cable.
Launched industry’s first ever true Video On Demand service.
Launched NASCAR IN CAR camera feeds, winning two Emmy Awards.
Launched groundbreaking subscription VOD service with Howard Stern on Demand.
Championed and began delivering new release Movies on Demand the same day as DVD.
Created and launched Vutopia, one of the first TV Everywhere movie services.
Established Awards Season as key MOD marketing tentpole. The Hurt Locker becomes first Best Picture winner available on demand on Oscar™ night.
Became agency of record for studio and MSO Movies on Demand national consortium, convened by CTAM.
Distributed first-ever 3D PPV event: UFC 143
HYBRID CLOUD STORAGE
Transitioned from media library computer tape storage to cloud-based OD archive for more secure, robust, and efficient client access.
Powered cable’s first cross-platform Electronic Sell-Through offering from Comcast.
Moved to 100% automated terrestrial distribution for VOD, enabling quick-turnaround, flexibility and scalability.
Built and powered online store for MSOs’ direct-to-consumer content rentals and live PPV.
Improved efficiency, reliability, disaster recovery, up-time for content storage and processing using CDNs, cloud storage & computing.
Advanced encoding leveraged reduced bitrate MPEG-2, AVC and HEVC – resulting in bandwidth & storage savings, superior video quality.
MEDIA ASSET MANAGEMENT
Launched a new Media Asset Management system (MAM) for managing multi-petabyte content library.
Upgraded HD linear sports channels using latest generation high efficiency MPEG-4 encoding.
Increased HD channels, enabling full HD distribution of all 24 channels of professional sports packages.
November 27, 1985
Launches as a single-channel service, then called Viewer’s Choice, owned by a consortium of studios & MSOs, into 17,000 cable homes. Content was concerts, events, movies, boxing and wrestling via the emerging technology of Pay-Per-View (PPV).
PPV Growth: Grows to six linear PPV channels.
Digital Service: Converts from an analog/digital hybrid to all digital, paving the way for an 11-channel Pay-Per-View multiplex.
Consolidation: Merges with Request TV, making Viewer’s Choice the nation’s leading provider of Pay-Per-View.
Near Video On Demand: Launches the precursor to Video On Demand (VOD), a 35-channel digital Pay-Per-View multiplex, using linear channels to schedule hit movies every 30 minutes for more convenient start times.
January 1, 2000
Re-launches as iN DEMAND L.L.C.
Sports: iN DEMAND obtains rights and begins distributing out-of-market professional sports packages: NBA League Pass, NHL Center Ice, MLB Extra Innings and MLS Direct Kick (then called MLS Shootout).
Video On Demand (VOD) Launches: iN DEMAND delivers content to system head-ends in three Time Warner Cable systems where servers enable individual viewing sessions. Movies and other specialty content starts migrating to VOD. iN DEMAND signs content rights agreements with major movie studios.
Satellite Delivery: Deploys the industry’s first satellite-delivered pitcher/catcher system for national VOD delivery.
UFC: Signs deal with Ultimate Fighting Championship (UFC) to distribute their PPV events.
Marketing: Helps create the first consumer advertising campaigns for VOD.
Nascar In Car: Runs innovative multi-channel package of in-car camera feeds which wins two Emmy Awards.
Comcast buys AT&T Broadband (which had previously acquired TCI) and becomes majority owner of iN DEMAND, along with Warner Entertainment-Advance/Newhouse Partnership and Cox Communications.
HD: iN DEMAND becomes an HD pioneer, launching some of the industry’s first full-time all-HD linear channels. Runs INHD and INHD2 and subsequently MOJO HD.
Post-Production: Builds state-of-the-art, in-house post-production and audio facilities in NYC HQ, to edit thousands of promo spots and barker channel content for affiliates.
Broadband: NBA League Pass and NHL Center Ice add mosaic channel. NBA.com broadband offer begins.
Howard Stern: Programs and runs Howard TV On Demand, the groundbreaking Subscription Video On Demand (SVOD) package from The Howard Stern Show on SiriusXM radio.
SVOD Service: Too Much For TV launches with about 40 shows per month from uncensored syndicated TV series.
Windows: iN DEMAND advocates moving up VOD movie window for cable, to better compete with DVD. By 2011, nearly all new release movies premiere on cable VOD the same day as DVD release, or earlier.
Online Video Storefronts: Created for then owners Comcast, Time Warner Cable, and Bright House Networks.
D&D Theatrical: Partnering with Lionsgate, delivers first ever day-and-date with theatrical release VOD movie.
Movie Collections: Starts creating themed Movies On Demand (MOD) folders, organizes growing catalogue of new and library titles to help guide viewers.
MLB Extra Innings adds mosaic channel for ease of finding games.
Awards Season identified as key MOD selling season. Begins multi-pronged marketing campaigns to support affiliates. Produces yearly “Contender Conversations” series of exclusive interviews with potential Oscar nominees.
3D Content: Licenses and produces original stereoscopic 3D content for Comcast 3D. Begins distributing 3D studio movies. 2012: Distributes first live 3D PPV event, UFC 143.
National Collaboration: iN DEMAND’s Marketing and Creative Services team becomes agency of record for the CTAM-convened MSO and studio consortium promoting Transactional Movies On Demand (MOD) on cable. Runs website and Twitter feed to guide viewers:
SVOD: Multi-platform, genre-driven movie SVOD service Vutopia is curated and provided for owner MSOs.
Operations Upgrade: Moves sports operations to new dedicated sports & PPV control rooms at the Comcast Media Center in Colorado, enabling improved support and reliability for live feeds. HD capacity expands to 18 HD channels. Adds disaster recovery operation for live content.
Pac-12 Conference announces the creation of the Pac-12 Networks. iN DEMAND begins delivery of their VOD content in 2012.
NBA League Pass mobile access added.
PPV en Español launches: Anchored by Spanish-language live and replay versions of high-profile ring sports, PPV events and movies.
VOD Delivery Upgrade: Moves to 100% automated terrestrial distribution for VOD via Clearleap (now IBM Cloud Video), allowing for faster content delivery, scalability, and enabling secure, robust, efficient content access for affiliates.
EST: Helps launch and operationalize Comcast’s Electronic Sell-Through (EST) initiative, enabling multi-platform purchase/ownership of thousands of movies and television episodes. Launched same for Cox Communications in 2016.
Broadband Sports: MLB.tv added to MLB Extra Innings package.
Boxing Milestone: Distributes highest-grossing ever PPV event, Boxing: Floyd Mayweather, Jr. vs. Manny Pacquiao, co-produced by HBO and Showtime in May, 2015.
PPV Milestone: Delivers one of the most successful PPV concerts ever, Grateful Dead: Fare Thee Well, in July.
VOD Reaches National Scale: With nearly all cable systems now providing movies via VOD, iN DEMAND stops delivering PPV movie channels. Live Sports and Events continue to be robust content on PPV.
New Ownership: Charter Communications closes deal to buy Time Warner Cable and Bright House Networks, becomes an owner of iN DEMAND, along with Comcast and Cox Communications.
VOD Folder Curation: Manages growing catalogue of thousands of major studio and indie films in themed collections.
HD Sports: Increases the number of HD channels, enabling full HD distribution of 24 channels of professional sports packages, using high-efficiency MPEG-4 encoding.
4K: Distributes cable’s first-ever 4K PPV event, Bellator NYC.
Encoder Upgrades: Deploys all new encoders nationally, enabling bandwidth efficiencies for PPV and sports channels.
We’re looking for innovators, achievers and all around smart people that don’t shy from challenges. If you’re passionate about entertainment and technology…
A CONNECTED COMPANY
iN DEMAND executives and employees are actively involved in the industry’s leading organizations and thought platforms.