We Are

A team of thinking, doing, making-it-happen content management service experts dedicated to keeping the most exciting media companies on the leading edge of digital entertainment with the best pay per view and on demand services.

ABOUT US

AboutLogos04_668x683 iN DEMAND is an innovative partnership between three of the leading telecommunications companies in the U.S. dedicated to driving scale, efficiency, and speed-to-market advances in transactional video on demand and pay per view entertainment. We are a company of trusted content aggregator and licensing experts, with unparalleled technical expertise and long-standing relationships with MVPDs, major sports leagues, Hollywood studios and other entertainment and sports companies across North America. Contact us to learn more.

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iN DEMAND'S GAME-CHANGING INNOVATIONS

  • PPV

    Founded in 1985, we originated the Pay-Per-View platform.

    (1985)

  • SPORTS PACKAGES

    First to launch subscription out-of-market pro and college sports packages on cable.

    (1999)

  • VOD

    Launched industry’s first ever true Video On Demand service.

    (2000)

  • REVOLUTIONARY

    Launched NASCAR IN CAR camera feeds, winning two Emmy Awards.

    (2002)

  • SVOD

    Launched groundbreaking subscription VOD service with Howard Stern on Demand.

    (2006)

  • WINDOWING

    Championed and began delivering new release Movies on Demand the same day as DVD.

    (2007)

  • TVE

    Created and launched Vutopia, one of the first TV Everywhere movie services.

    (2010)

  • AWARDS SEASON

    Established Awards Season as key MOD marketing tentpole. The Hurt Locker becomes first Best Picture winner available on demand on Oscar™ night.

    (2010)

  • CREATIVE SERVICES

    Became agency of record for studio and MSO Movies on Demand national consortium, convened by CTAM.

    (2011)

  • 3D

    Distributed first-ever 3D PPV event: UFC 143

    (2012)

  • HYBRID CLOUD STORAGE

    Transitioned from media library computer tape storage to cloud-based OD archive for more secure, robust, and efficient client access.

    (2012)

  • EST

    Powered cable’s first cross-platform Electronic Sell-Through offering from Comcast.

    (2013)

  • TERRESTRIAL DISTRIBUTION

    Moved to 100% automated terrestrial distribution for VOD, enabling quick-turnaround, flexibility and scalability.

    (2013)

  • ONLINE STORE

    Built and powered online store for MSOs’ direct-to-consumer content rentals and live PPV. 

    (2013)

  • WEB SERVICES

    Improved efficiency, reliability, disaster recovery, up-time for content storage and processing using CDNs, cloud storage & computing. 

    (2013)

  • ADVANCED ENCODING

    Advanced encoding leveraged reduced bitrate MPEG-2, AVC and HEVC – resulting in bandwidth & storage savings, superior video quality.

    (2015)

  • MEDIA ASSET MANAGEMENT

    Launched a new Media Asset Management system (MAM) for managing multi-petabyte content library.

    (2016)

  • HD ENCODING

    Upgraded HD linear sports channels using latest generation high efficiency MPEG-4 encoding.

    (2017)

  • HD SPORTS

    Increased HD channels, enabling full HD distribution of all 24 channels of professional sports packages.

    (2017)

Company History

November 27, 1985
1995
1996
1998
1998
January 1, 2000
1999-2001
1999-2001
2001
2001
2001
2002
2003
2003-2008
2003
2006-2007
2006-2013
2006
2007-2011
2007-2015
2008
2008
2009
2010
2010-2012
2010-2013
2010-2015
2011
2011
2011-2012
2012
2013
2013
2014
2015
2015
2016
May, 2016
2016-Current
2017
2017
2017

November 27, 1985

Launches as a single-channel service, then called Viewer’s Choice, owned by a consortium of studios & MSOs, into 17,000 cable homes. Content was concerts, events, movies, boxing and wrestling via the emerging technology of Pay-Per-View (PPV).

1995

PPV Growth: Grows to six linear PPV channels.

1996

Digital Service: Converts from an analog/digital hybrid to all digital, paving the way for an 11-channel Pay-Per-View multiplex.

1998

Consolidation: Merges with Request TV, making Viewer’s Choice the nation’s leading provider of Pay-Per-View.

1998

Near Video On Demand: Launches the precursor to Video On Demand (VOD), a 35-channel digital Pay-Per-View multiplex, using linear channels to schedule hit movies every 30 minutes for more convenient start times.

January 1, 2000

Re-launches as iN DEMAND L.L.C.

1999-2001

Sports: iN DEMAND obtains rights and begins distributing out-of-market professional sports packages: NBA League Pass, NHL Center Ice, MLB Extra Innings and MLS Direct Kick (then called MLS Shootout).

1999-2001

Video On Demand (VOD) Launches: iN DEMAND delivers content to system head-ends in three Time Warner Cable systems where servers enable individual viewing sessions. Movies and other specialty content starts migrating to VOD. iN DEMAND signs content rights agreements with major movie studios.

2001

Satellite Delivery: Deploys the industry’s first satellite-delivered pitcher/catcher system for national VOD delivery.

2001

UFC: Signs deal with Ultimate Fighting Championship (UFC) to distribute their PPV events.

2001

Marketing: Helps create the first consumer advertising campaigns for VOD.

2002

Nascar In Car: Runs innovative multi-channel package of in-car camera feeds which wins two Emmy Awards.

2003

Comcast buys AT&T Broadband (which had previously acquired TCI) and becomes majority owner of iN DEMAND, along with Warner Entertainment-Advance/Newhouse Partnership and Cox Communications.

2003-2008

HD: iN DEMAND becomes an HD pioneer, launching some of the industry’s first full-time all-HD linear channels. Runs INHD and INHD2 and subsequently MOJO HD.

2003

Post-Production: Builds state-of-the-art, in-house post-production and audio facilities in NYC HQ, to edit thousands of promo spots and barker channel content for affiliates.

2006-2007

Broadband: NBA League Pass and NHL Center Ice add mosaic channel. NBA.com broadband offer begins.

2006-2013

Howard Stern: Programs and runs Howard TV On Demand, the groundbreaking Subscription Video On Demand (SVOD) package from The Howard Stern Show on SiriusXM radio.

2006

SVOD Service: Too Much For TV launches with about 40 shows per month from uncensored syndicated TV series.

2007-2011

Windows: iN DEMAND advocates moving up VOD movie window for cable, to better compete with DVD. By 2011, nearly all new release movies premiere on cable VOD the same day as DVD release, or earlier.

2007-2015

Online Video Storefronts: Created for then owners Comcast, Time Warner Cable, and Bright House Networks.

2008

D&D Theatrical: Partnering with Lionsgate, delivers first ever day-and-date with theatrical release VOD movie.

2008

Movie Collections: Starts creating themed Movies On Demand (MOD) folders, organizes growing catalogue of new and library titles to help guide viewers.

2009

MLB Extra Innings adds mosaic channel for ease of finding games.

2010

Awards Season identified as key MOD selling season. Begins multi-pronged marketing campaigns to support affiliates. Produces yearly “Contender Conversations” series of exclusive interviews with potential Oscar nominees.

2010-2012

3D Content: Licenses and produces original stereoscopic 3D content for Comcast 3D. Begins distributing 3D studio movies. 2012: Distributes first live 3D PPV event, UFC 143.

2010-2013

National Collaboration: iN DEMAND’s Marketing and Creative Services team becomes agency of record for the CTAM-convened MSO and studio consortium promoting Transactional Movies On Demand (MOD) on cable. Runs website and Twitter feed to guide viewers:

http://www.rentmoviesondemand.com/

https://twitter.com/MoviesOnDemand

2010-2015

SVOD: Multi-platform, genre-driven movie SVOD service Vutopia is curated and provided for owner MSOs.

2011

Operations Upgrade: Moves sports operations to new dedicated sports & PPV control rooms at the Comcast Media Center in Colorado, enabling improved support and reliability for live feeds. HD capacity expands to 18 HD channels. Adds disaster recovery operation for live content.

2011

Pac-12 Conference announces the creation of the Pac-12 Networks. iN DEMAND begins delivery of their VOD content in 2012.

2011-2012

NBA League Pass mobile access added.

2012

PPV en Español launches: Anchored by Spanish-language live and replay versions of high-profile ring sports, PPV events and movies.

2013

VOD Delivery Upgrade: Moves to 100% automated terrestrial distribution for VOD via Clearleap (now IBM Cloud Video), allowing for faster content delivery, scalability, and enabling secure, robust, efficient content access for affiliates.

2013

EST: Helps launch and operationalize Comcast’s Electronic Sell-Through (EST) initiative, enabling multi-platform purchase/ownership of thousands of movies and television episodes. Launched same for Cox Communications in 2016.

2014

Broadband Sports: MLB.tv added to MLB Extra Innings package.

2015

Boxing Milestone: Distributes highest-grossing ever PPV event, Boxing: Floyd Mayweather, Jr. vs. Manny Pacquiao, co-produced by HBO and Showtime in May, 2015.

2015

PPV Milestone: Delivers one of the most successful PPV concerts ever, Grateful Dead: Fare Thee Well, in July.

2016

VOD Reaches National Scale: With nearly all cable systems now providing movies via VOD, iN DEMAND stops delivering PPV movie channels. Live Sports and Events continue to be robust content on PPV.

May, 2016

New Ownership: Charter Communications closes deal to buy Time Warner Cable and Bright House Networks, becomes an owner of iN DEMAND, along with Comcast and Cox Communications.

2016-Current

VOD Folder Curation: Manages growing catalogue of thousands of major studio and indie films in themed collections.

2017

HD Sports: Increases the number of HD channels, enabling full HD distribution of 24 channels of professional sports packages, using high-efficiency MPEG-4 encoding.

2017

4K: Distributes cable’s first-ever 4K PPV event, Bellator NYC.

2017

Encoder Upgrades: Deploys all new encoders nationally, enabling bandwidth efficiencies for PPV and sports channels.

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MANAGEMENT TEAM

TEAMMATES WANTED

We’re looking for innovators, achievers and all around smart people that don’t shy from challenges. If you’re passionate about entertainment and technology…

We want to hear from you.

 

 

 

A CONNECTED COMPANY

iN DEMAND executives and employees are actively involved in the industry’s leading organizations and thought platforms.

E-mail us to learn more.

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