Press Release #78 (4/12/11)



Duo Charged with Developing New Products and Distribution Outlets for the Transactional Marketplace

New York, Apr. 12 - iN DEMAND L.L.C., the nation's leading distributor of transactional programming to cable, has promoted two executives to oversee the company's business development function, according to iN DEMAND President & CEO, Bob Benya. Eric Petro, Executive Vice President & CFO, will add business development to his responsibilities, and Mark Boccardi has been upped to Senior Vice President, Programming & Business Development, reporting to Mr. Petro. They are both based in the company's New York headquarters.

They will oversee the company's development of new products and avenues of distribution, using current and emerging technologies. According to Mr. Benya, "Both Eric and Mark have been pivotal and valued executives at iN DEMAND. We are thrilled to have their continuing vision and expertise as we secure iN DEMAND's role in the evolving marketplace."

Mr. Petro joined iN DEMAND in 2008 as Senior Vice President and CFO. He was promoted to EVP in 2010. He came from Time Warner Cable where he was SVP, New Business and Voice Finance. He had also served there as SVP, Financial Planning and Analysis. Previously, he spent many years at Walt Disney Studios in several capacities, ultimately becoming SVP, Finance and Planning. During his years there he held several strategic business planning and financial management positions supporting their live-action and animated film businesses. He received his BS in Economics from the Wharton School (University of Pennsylvania) and his MBA from Harvard Business School.

Mr. Boccardi has been with iN DEMAND since 2003. Before this promotion, he was Vice President, Programming, and has been responsible for successfully building and managing the company's sports and Pay-Per-View (PPV) event businesses, including the professional out-of-market sports packages, boxing, wrestling and mixed martial arts live PPV events. In addition, he headed up the company's development of interactive applications to help cable systems better promote and sell transactional content. Mark is a graduate of Northwestern University and holds an MBA from Fordham University.

iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through Pay-Per-View (PPV) and Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing, mixed martial arts and wrestling events and the out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern, via its Howard TV On Demand offering. Content is delivered in both Standard and High Definition. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at .

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