Press Release #76 (3/28/11)

3/28/11

MLB EXTRA INNINGS® ON DIGITAL CABLE BEGINS MARCH 31
WITH LONGEST EVER FREE PREVIEW OF THE OUT-OF-MARKET PACKAGE

2011 MLB SEASON OPENS WITH 11-DAY FREE PREVIEW MARCH 31-APRIL 10,

Early Bird Price Offers $20 Savings Off Regular Season Rate

NEW YORK, March 28, 2011 - Major League Baseball and digital cable systems around the country shake off winter with the 2011 MLB EXTRA INNINGS package distributed nationally by iN DEMAND. With Opening Day coming early this year, the free preview will run for 11 days, from March 31 through April 10. With over 2,000 out-of-market baseball games during the regular season, and up to 80 games each week, the package on digital cable is a great value at $179 (a $20 savings off of the full-season price if they order before April 11). Cable will then offer the package at last year's price of $199 (SRP)* for the regular season. Free enhancements add to the fun, plus up to 24 HD games are offered each week (HD carriage varies by system).

Among the cable MSOs offering MLB Extra Innings this year from iN DEMAND are: Comcast, Time Warner Cable, Cox Communications, Bright House Networks, Cablevision Systems, Bresnan Communications, Charter Communications, Midcontinent, and many independent affiliates serving fans across the nation.

This year's enhancements include:

DUAL FEEDS: iN DEMAND will deliver both the home and visiting team broadcasts of the same game whenever possible, so that fans can choose which telecast they want to watch.

MULTI-SCREEN MOSAIC: Preview which game to watch with this popular rotating mosaic of multiple screens that shows all the live action from games being played at the time, along with scores, inning and channel location. Find this on the first channel of the system's package lineup.

More information about MLB EXTRA INNINGS is available at www.getbaseball.com, where baseball fans can enter their zip code to find the channel locations on their system and the current schedule.

Residential customers or commercial establishments can order by calling 1-888-SPORTS-iN or their local cable provider.

Consumers can also find more information about the Major League Baseball broadcast season at www.mlb.com.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in SD, HD and 3D. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com

*Suggested Retail Price


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For more information, please contact pressoffice@indemand.com

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