Press Release #58 (7/12/10)

7/12/10

MLB EXTRA INNINGS® HALF SEASON
FREE PREVIEW BEGINS AFTER ALL-STAR BREAK,
HALF SEASON PACKAGE AVAILABLE

Week-Long Free Preview on Digital Cable Starts July 15, Presenting a Wealth
of Major League Baseball Games from Around the League

NEW YORK, July 12 - As the boys of summer enter the second half of the 2010 baseball season, Major League Baseball and iN DEMAND announce the half-season MLB Extra Innings package beginning with a free-preview from July 15-21. The preview starts right after the MLB All-Star break and is available to digital cable viewers. Subscribers to the half season package receive up to 80 out-of-market games each week throughout the remainder of the regular season. The Half Season Offer (from July 12-September 5) will be available for $139*.

Select systems throughout the country will also be offering MLB games in high definition, delivering up to 24 HD games per week (varies by system) in the crystal clear format.

Subscribers to the package on cable also get the following enhancements:

DUAL FEEDS: The popular "dual-feed" telecasts. Whenever possible, iN DEMAND delivers both the home and visiting team broadcasts of the same game so that fans can choose which telecast they want to watch.

MULTI-SCREEN MOSAIC: The popular rotating mosaic shows multiple screens of all the live action of games currently being played, along with score, inning and channel location. The multi-screen mosaic can be found on the first channel of the system's package lineup.

More information about MLB Extra Innings is available at www.getbaseball.com, where baseball fans can enter their zip code to find the channel locations of MLB Extra Innings on their system and the current schedule.

Among the cable MSOs offering MLB Extra Innings this season through iN DEMAND are: Comcast, Time Warner Cable, Cox Communications, Bright House Networks, Cablevision Systems, Bresnan Communications, Charter Communications, Midcontinent and many independent affiliates.

Residential customers or commercial establishments can order by calling 1-888-SPORTS-iN or their local cable provider.

Consumers can also find more information about the Major League Baseball broadcast season at www.mlb.com.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com

*Suggested Retail Price


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For more information, please contact pressoffice@indemand.com

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