Press Release #51 (4/27/10)



New York, April 27 - iN DEMAND has named cable technologist John Vartanian to the newly created position of Chief Technology Officer, it was announced by Robert G. Benya, President and CEO, iN DEMAND L.L.C. Mr. Vartanian will be managing the technology, broadcast operations, Video-On-Demand (VOD) and Pay-Per-View (PPV) product management for the industry's top transactional distributor and will report directly to Mr. Benya. He will also oversee new product launches.

iN DEMAND's transactional product management and distribution organization includes a state-of-the-art edit facility in New York, plus national broadcast and VOD distribution systems. The company's cutting-edge infrastructure prepared and delivered over 20,000 hours of transactional cable content in 2009, including Movies-On-Demand (MOD), live PPV events and major league sports packages and Subscription VOD, in both high and standard definition. In addition, each year the company produces and delivers nearly 10,000 pieces of video promotion for its affiliates.

According to Mr. Benya, "It is essential that iN DEMAND have someone of John's expertise to oversee our complex delivery system. With more than a thousand head ends depending on us for a massive amount of their all-important transactional products, there is no room for error. As technology evolves and becomes more complex, John will help us maintain our leadership and deliver entertainment products through cutting edge technologies."

Mr. Vartanian has been a pioneer in the development of state-of-the-art distribution technologies. His tenure in cable television includes management and consulting positions for MSOs, programmers and technology companies. This position returns him to iN DEMAND, where he previously spent more than a decade, most recently as Senior Vice President, Technology and Operations. He is active in the industry's Society of Cable Telecommunications Engineers (SCTE), and was on the organization's Board of Directors from 1994-2000 and served as Chairman of the Board from 1995-1997. Mr. Vartanian holds an MBA from Columbia University and a B.S. Electrical Engineering from Rensselaer Polytechnic Institute.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both Standard and High Definition. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at

# # #


For more information, please contact

Back to all press releases


Movies On Demand on Cable
Howard TV
TNA: Sacrifice