Press Release #49 (4/5/10)

4/5/10

MLB EXTRA INNINGS ON DIGITAL CABLE BEGINS APRIL 5

THE 2010 MLB SEASON OPENS WITH A FREE PREVIEW APRIL 5-11,
FEATURING UP TO 80 OPENING WEEK MLB GAMES FOR DIGITAL CABLE VIEWERS

Early Bird Pricing Offers $20 Savings Off Regular Season Price

NEW YORK, April 2, 2010 - Major League Baseball and iN DEMAND step up to the plate starting on Opening Day, April 5 with the 2010 MLB Extra Innings package of well over 2,000 out-of-market baseball games for the season. Digital cable customers can see up to 80 league-wide MLB games throughout opening week running April 5-11 for FREE, and can get the package for $179, a $20 savings off of the full-season price if they order MLB Extra Innings by April 11. Digital cable will then offer the package at last year's low price of $199 (SRP)* for the Regular Season. The 2010 MLB Extra Innings package on digital cable will include up to 80 out-of-market games each week throughout the regular season plus several free enhancements. Select systems throughout the country will also be offering games in high definition, delivering up to 12 HD games per week (varies by system).

The package is distributed to cable systems nationwide by iN DEMAND. Among the cable MSOs offering MLB Extra Innings this year are: Comcast, Time Warner Cable, Cox Communications, Bright House Networks, Cablevision Systems, Bresnan Communications, Charter Communications, Midcontinent and many independent affiliates.

This year's enhancements include:

DUAL FEEDS: Returning this year is the popular "dual-feed" telecast. Whenever possible, iN DEMAND will deliver both the home and visiting team broadcasts of the same game so that fans can choose which telecast they want to watch.

MULTI-SCREEN MOSAIC: This season, baseball fans receive the popular rotating mosaic of multiple screens that shows all the live action games being played around the League, along with score, inning and channel location. The multi-screen mosaic can be found on the first channel of the system's package lineup.

More information about MLB Extra Innings is available at www.getbaseball.com, where baseball fans can enter their zip code to find the channel locations of MLB Extra Innings on their system and can always get the current schedule.

Residential customers or commercial establishments can "Order Now" by calling 1-888-SPORTS-iN or their local cable provider.

Consumers can also find more information about the Major League Baseball broadcast season at www.mlb.com.

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com

*Suggested Retail Price

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For more information, please contact pressoffice@indemand.com

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