Press Release #45 (2/3/10)
FEBRUARY 2010 MOVIES ON DEMAND ON CABLE HAS MOVIES FOR LOVERS.....OR NOT
No Matter What Your Mood, Cable's MOD Will Satisfy, Always Available Right from The Remote. Most of The Titles Premiere Day & Date with DVD
New York, Feb. 2 - As Valentine's Day approaches, cable television's Movies on Demand (MOD) has a "hearty" selection of titles perfect for viewers wanting immediate gratification. According to MOD distributor iN DEMAND L.L.C., most of the February 2010 MOD titles are also available on cable the same day as their DVD release. For those who are looking for love, "Couples Retreat," "The Time Traveler's Wife" and "Love Happens" will satisfy. But for those in a less amorous mood, "Saw VI" and "Halloween II" will provide a ghoulish antithesis.
Accessing these films via MOD on cable is the ultimate in convenience and immediate gratification. They can be viewed at a moment's notice via cable remote, with full DVD functionality and availability in both Standard and High Definition.
Below are some of the titles premiering in February, listed in order of their premiere date on MOD. Titles premiering the same day as DVDs are noted as "D&D" below:
FEBRUARY 2010 MOVIES ON DEMAND TITLES:
(Dates are subject to change, please check www.indemand.com for confirmation.)
1. "Tyler Perry's I Can do Bad All By Myself" - Premieres Feb. 2, PG-13
2. "Love Happens" - Premieres Feb. 2, (D&D), PG-13
3. "Amelia" - Premieres Feb. 2, (D&D) PG
4. "More Than A Game" - Premieres Feb. 2, (D&D), PG
5. "Couples Retreat" - Premieres Feb. 9, (D&D), PG-13
6. "The Time Traveler's Wife" - Premieres Feb. 9 (D&D) PG-13
7. "Saw VI" - Premieres Feb. 9, NR
8. "The Stepfather" - Premieres Feb. 9, (D&D) PG-13
9. "A Serious Man" - Premieres Feb. 9, (D&D) R
10. "Halloween II" - Premieres Feb. 11 R
11. "Pandorum" - Premieres Feb. 17, R
12."The Informant" - Premieres Feb. 23 (D&D), R
13. "The Box" - Premieres Feb. 23 (D&D), PG-13
14. "Sorority Row" - Premieres Feb. 23 (D&D), R
15. "Cirque Du Freak: The Vampire's Assistant" - Premieres Feb. 23 (D&D), PG-13
16. "The September Issue" - Premieres Feb. 23 (D&D), PG-13
With its ease-of-use and broad availability, Video On Demand (VOD) via cable has shown double-digit growth over the past year. According to Rentrak, in 2009 there were over seven billion U.S. On Demand transactions* on cable and other platforms in the U.S., including free, subscription and transactional offerings; accounting for over 3.14 billon hours of viewing on VOD.
Leichtman Research Group projects that 44.8 million cable and telco video households will have access to Video On Demand at year-end 2009, up from 40.2 million at year-end 2008 (source: LRG's On-Demand TV 2009: A nationwide study of VOD and DVRs).
With Movies On Demand through digital cable, viewers can watch movies instantly, pause, fast-forward and rewind. Most major theatrical movies on the MOD platform are also in HD. Viewers can find complete listings by going to www.indemand.com/movies, their on-screen guides or their cable system websites.
About iN DEMAND L.L.C
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through Pay-Per-View (PPV) and Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing, mixed martial arts and wrestling events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern, via its Howard TV On Demand offering. Content is delivered in both Standard and High Definition. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.
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*Source: Rentrak 2009. Includes both views and orders as reported by individual cable operators.
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