Press Release #15 (10/16/08)
HOWARD TV ON DEMAND CREATES HOWARD STERN INTERACTIVE TIMELINE CALLING FOR COMMUNITY OF DEVOTED FANS TO POST THEIR OWN FAVORITE MEMORIES ON WWW.HOWARDTV.COM/TIMELINE
New York, October 16 - In 1977, radio neophyte Howard Stern landed his first job on commercial radio. The rest is history. Howard TV On Demand now invites fans of "The Howard Stern Show" to participate as a community in a newly developed interactive timeline that spans his extensive career. The timeline at www.howardtv.com/timeline spans the entire history of "the king of all media." Plus, longtime listeners can add their own favorite memories. The multifaceted timeline has photos, videos, a flipbook and comment fields.
The timeline is the lynchpin of Howard TV On Demand's marketing initiatives and encourages fans to contribute content as well as share it on their Facebook and MySpace pages or on their blogs via an embeddable widget. The timeline micro-site also features a retrospective video that condenses the first two years of Howard TV's wildest moments into two minutes.
"Howard is an American icon and now fans can join together to celebrate their favorite Stern show moments," said Howard TV Executive Producer Doug Z. Goodstein. "We've already included a few of our favorite milestones. We can't wait to read the colorful, intriguing submissions from his fans."
The timeline begins with the births of all principal cast members and runs through September 2008 with the premiere of Howard TV's original series Beat the Booey starring Stern producer Gary Dell'Abate. Highlighted days include Howard's last day on terrestrial radio (December 16, 2005); Howard's New York state gubernatorial run (March 23, 1994); the crowning of the first Miss Howard Stern (December 1, 1993) and Howard Stern's "Private's Parts" movie premiere (March 7, 1997). Celebrities featured on the timeline include Tina Fey, Sarah Silverman, Elton John, Pamela Anderson, Jenny McCarthy and Jenna Jameson.
"Everyone has their favorite Howard Stern show memory," said Vincent Onorati, Director of Online Marketing for iN DEMAND Networks. "That moment when you had to pull your car over because you were laughing so hard or that time you were late for school or work because you just had to hear what would happen next. The timeline is the perfect outlet for them to share those experiences with other fans."
The timeline was created as a partnership between Howard TV On Demand and Dipity (http://www.dipity.com). Dipity organizes updates from sites like YouTube, WordPress, Twitter, and 7,500 news sites into "channels" displayed on interactive timelines.
About Howard TV On Demand
Stern fans get an uncensored window into Howard's freedom on satellite radio with digital cable's premium video-on-demand (SVOD) service Howard TV On Demand. The service allows digital cable subscribers to bring Howard Stern and his colorful cast of characters right into their living rooms 24 hours a day, 7 days a week. As the only place to see Stern, the "all-Stern-all-the-time" channel offers opportunities to exclusively view the daily Sirius shows as well as original programming conceptualized by Howard Stern and the Howard TV On Demand producers.
Fans are able to get these brand new shows at the touch of a button as well as access an archive of some of the best shows from Howard's expansive television library. The Howard TV On Demand channel is currently available to 32 million digital cable subscribers through Comcast, Time Warner Cable, Cox Communications, Cablevision, Charter Communications, Brighthouse and Rogers cable systems for $13.99 per month (SRP).
About iN DEMAND Networks
iN DEMAND Networks is the pioneer and world leader in providing exciting entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through three distinct areas of business: Pay-Per-View (PPV), Video-On-Demand (VOD) and high definition (HD) programming. PPV programming includes movies, mega boxing and mixed martial arts events and the digital out-of-market subscription sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies, original HD VOD content, and serves as the exclusive TV home of Howard Stern, via its Howard TV On Demand offering. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.
Dipity is a destination site with one simple goal: letting users follow updates from the people and topics they care about, and have fun doing it. Dipity organizes updates from leading web 2.0 sites like YouTube, WordPress, Twitter, and over 7500 news sites into "channels" on our interactive timeline. Users can create their personal channels (life streams) from popular social sites like Twitter, Pandora, Flickr and others to broadcast updates to their friends, and can start a channel about anything from Darfur to Dave Mathews in just a few seconds. Dipity also offers sponsored channels around topics to media companies, bloggers, bands and other consumer brands that allow their users to subscribe to updates with a single click.
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Press Office, iN DEMAND Networks: firstname.lastname@example.org
Howard TV On Demand has recently launched a new resource for media. Please visit http://pressoffice.howardtv.com