Press Release #101 (12/8/11)


For immediate release


#1 VOD Network is the Latest Service Added to iN DEMAND Portfolio

 New York, Dec. 8 - Music Choice, the #1 Video On Demand network in the U.S., has concluded a deal with iN DEMAND, the industry's leading distributor of transactional Video On Demand (VOD) content, to handle all transport of its popular service to its subscriber universe beginning in Feb., 2012, it was announced today by Bob Benya, President & CEO, iN DEMAND.  Music Choice joins the more than 40 programmers which currently use iN DEMAND to deliver their On Demand content to homes across North America.

Music Choice is the #1 Video On Demand network based on usage, and is available in 51 million homes in the U.S. Their programming includes hundreds of free videos and original programming covering Pop, Rock, Country, Hip Hop and R&B music. Music Choice videos generate over 1.2 billion annual views, over 100 million views per month.*  Music Choice Video on Demand was launched in November 2004. 

"For the past seven years, Music Choice has refined the concept of VOD music into a distinctive brand that is a model for success in the On Demand world," said Mr. Benya. "We are pleased that Music Choice has chosen to depend on iN DEMAND's sophisticated technology and proven systems to deliver its product for the next generation." 

iN DEMAND, which is well known throughout the industry as the pioneer and top distributor of Pay-Per-View (PPV), transactional VOD and subscription content, is also one of the leading companies transporting content to cable systems on behalf of linear networks and VOD services.  It began its transport business a decade ago. iN DEMAND now transports On Demand programming directly to affiliates for such services as Ski Channel, Sportskool, Bollywood On Demand, New Frontier and other prominent content providers.  In addition, through a collaboration with the Comcast Media Center (CMC) in Denver, iN DEMAND delivers VOD content for many network groups and channels including AMC Networks, MLB Network, TV Guide Network and many other programmers.  As part of its agreement with Music Choice, iN DEMAND will complement its distribution footprint via the CMC's VOD content distribution platform, which encompasses more than 56 million VOD-enabled households in the U.S. and Canada.

iN DEMAND currently distributes its portfolio of products to 55 million digital subscribers in 67 million households via cable and telcos in North America. With a quarter-century track record, its technical infrastructure and expert staff flawlessly delivers an annual payload of more than 70,000 hours of content, plus over 10,000 promotional pieces. It boasts superior customer service and technical reliability for both transactional and free on demand delivery.  iN DEMAND has recently completed a bandwidth expansion, doubling its transport capacity in 2011. 

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is a pioneer and world leader in providing exciting transactional and subscription entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms.  PPV programming includes movies, boxing, wrestling and mixed martial arts events from all the leading providers, plus the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in Standard, High Definition and 3D.  iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about its transport services can be found at:

About Music Choice:

Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today's hottest established and emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. | Twitter: @MusicChoice | Facebook:


 Ellen Cooper, iN DEMAND  646-638-8206

Josefa Paganuzzi, Music Choice, 646-459-3357



* Source: Rentrak OnDemand Essentials Jan-Oct 2011 (estimated through end of year).


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