For immediate release


New Deal includes Expansion of Rights

New York, Jan. 9 – – On the heels of UFC® 182, one of the biggest UFC PPV events ever, iN DEMAND, the leading distributor of transactional entertainment to cable and telcos, and Zuffa LLC, the owner of UFC®, the world’s leading mixed martial arts sports organization, have announced a multi-year renewal of their agreement to deliver UFC Pay-Per-View (PPV) events to more than 50 million digital subscribers throughout the United States. The announcement was made today by Marshall Zelaznik, UFC Chief Content Officer, and Michael Berman, iN DEMAND’s EVP, Programming and General Counsel. This deal ensures that UFC’s biggest and most important events will continue to be available via PPV, and includes expanded rights such as the ability of iN DEMAND affiliates to offer EST (ownership via Electronic Sell-Through) and sales of the PPV events to commercial establishments. Plus, affiliates can offer the UFC’s digital streaming service UFC FIGHT PASS® to video subscribers on a fully authenticated basis.

This new agreement provides for the continuation of a long collaboration between the two companies, which has helped the UFC grow to be one of the most powerful entities in the PPV and sports marketplace.

iN DEMAND will deliver every UFC PPV event and purchasers will enjoy longer viewership windows via VOD and TV Everywhere convenience. All events are offered in both Standard and High Definition, as well as a separate Spanish language feed.*

According to iN DEMAND’s Berman, “We have been proud to be a part of UFC’s growth from their launch on PPV to their current status as the gold-standard for Mixed Martial Arts, worldwide. This new deal ensures that we will continue our long-term relationship by not only distributing their core PPV events, but we will also be an intrinsic part of their next generation of growth through subscription and digital ownership of the UFC’s compelling content.”

UFC’s Zelaznik said: “It is great to continue our rewarding and long-lasting relationship with iN DEMAND. The ability of UFC to deliver our best and most meaningful fights and events to so many fans in the years to come is great news for our sport, our brand and our partners. This partnership will allow us to continue to be the world’s leading PPV content provider.”

For upcoming schedules, go to:

*HD not available in all systems.


iN DEMAND L.L.C. is a world leader in providing exciting transactional entertainment delivered through television’s most innovative technologies. iN DEMAND creates, acquires and delivers programming through cable Pay-Per-View (PPV), Video On Demand (VOD) as well as on digital platforms. It also supplies marketing support, production services and content transport for the industry.  PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA and the NHL. The company’s VOD products include first-run and library movies, plus subscription movie and entertainment services. Content is delivered in SD, HD and 3D. iN DEMAND’s owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment – Advance/Newhouse Partnership. Further information about the company can be found at Follow us on Twitter.

About UFC®

Owned and operated by Zuffa, LLC, UFC® is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 129 countries and territories to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT® (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTSUFC Fight Club®UFC Fan Expo®UFC branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit and follow UFC at and Instagram: @UFC.

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