iN DEMAND is in development with ITV leader itaas, Inc. for three new first-of-their-kind interactive applications to promote cable’s transactional products. Included in this suite are sports package preview, content mosaic and multi-platform event reminder applications. iN DEMAND and itaas developed these applications with an eye towards leveraging the power of EBIF and tru2way to become revolutionary new ways to inform viewers of cable’s on demand and PPV products via interactivity. The applications will help inform consumers of Movies on Demand (MOD); live events including boxing, UFC and WWE; and more dynamic information about out-of-market sports packages such as NBA League Pass.

New and compelling user interfaces will allow consumers to quickly and easily navigate through interactive screens to learn more about various programming.