iN DEMAND’s is currently spearheading a 3D roadmap for cable VOD. Its programming group is acquiring and producing the most entertaining and visually stunning content for 3D TV, including movies, music and TV shows. 3D content is already being delivered to several MSOs. Our technology group is working to build out this platform to enable its affiliates to deliver 3D VOD. 2012 marked the first foray into 3D PPV with UFC 143 in February.