Press Release #150 (1/18/13) iN DEMAND
For immediate release
NBA LEAGUE PASS ON CABLE LAUNCHES 2012-13 HALF-SEASON PACKAGE WITH
WEEK-LONG FREE PREVIEW FROM JANUARY 21 THROUGH JANUARY 27
Out-Of-Market Package Includes Mobile and Broadband Access, Same-Day Replays,
Dual-Game Feeds, Multi-Screen Mosaic, and Stats Channel
New York, Jan 18, 2013 - At the halfway point of the 2012-13 NBA season, digital cable is providing fans of NBA LEAGUE PASS a week-long free preview to tip off the half-season package of out-of-market games. Starting on Monday, Jan. 21, through Sunday, Jan. 27, the NBA's subscription package will be available to digital cable customers around the country for free, it was announced by package distributor iN DEMAND.
NBA LEAGUE PASS is the ultimate destination for NBA fans to follow their favorite teams, track fantasy players and keep up to date with NBA stats and news. The package provides customers with up to 40 live out-of-market games per week across 10 channels. Basketball fans hungry to see the rest of the regular-season games can order NBA LEAGUE PASS for a reduced price starting Jan 21. The half-season package price, including the digital and mobile options, is $99, or four installments of only $24.75. With the purchase of NBA LEAGUE PASS on digital cable, subscribers get access to NBA LEAGUE PASS Broadband and NBA LEAGUE PASS Mobile on an authenticated basis (more info below).
In addition to the broadband and mobile service, NBA LEAGUE PASS includes a wealth of creative and free enhancements, including game replays, dual feeds, a mosaic channel and a stats channel as follows:
SAME-DAY REPLAYS: The package re-airs each game approximately one hour after the final buzzer so that fans can see NBA action they might have missed. Each game is replayed in its entirety and repeats continuously overnight and the next day, on the same channel, until the following day's live matchups begin.
DUAL FEEDS: For certain games, subscribers also receive innovative dual-feed telecasts, which deliver home-team plus visiting-team local market broadcasts so fans can choose the announcers they prefer.
MULTI-SCREEN MOSAIC: Cable fans continue to receive the popular rotating mosaic of multiple screens that give simultaneous snapshots of all the live-action games being played around the league, along with scores, time clocks and channel locations. The NBA LEAGUE PASS mosaic can be found on the last channel (10th) of the system's package lineup. (Mosaic may occasionally be pre-empted to accommodate live games.)
NBA LEAGUE PASS BROADBAND ON NBA.COM: This feature allows package subscribers to watch the NBA LEAGUE PASS games live online at NBA.com. It is free to NBA LEAGUE PASS subscribers once their subscription is verified. Complete activation instructions and details are available at: www.nba.com/activate.
NBA LEAGUE PASS MOBILE: Fans can access games on authenticated mobile devices from wherever they are located. Verification instructions and details are available at: www.nba.com/activate.
STATS CHANNEL: The NBA LEAGUE PASS Stats Central is a live source for scores, statistics, game previews, game recaps and schedule information. This can be found on the ninth channel of the system's package lineup. (Stats channel may occasionally be pre-empted to accommodate live games.)
NBA LEAGUE PASS runs until the last day of the regular season, April 17, 2013. More information about NBA LEAGUE PASS and game schedules is available at www.getbasketball.com or www.nba.com. Residential customers as well as commercial establishments can order by calling 1-888-SPORTS-iN or their local cable provider. Blackout and other restrictions apply.
Among the cable MSOs offering the package distributed by iN DEMAND this year are: Comcast, Time Warner Cable, Cablevision, Cox Communications, Bright House Networks and Verizon FiOS, plus a number of independent affiliates around the country.
About NBA Digital
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.
About iN DEMAND
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates, acquires and delivers programming through cable Pay-Per-View (PPV), Video On Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in SD, HD and 3D. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com
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