Press Release #131 (7/10/12) iN DEMAND
For immediate release
MOVIES ON DEMAND ON CABLE
CELEBRATES COMIC-CON INTERNATIONAL 2012 WITH TALENT PRESS EVENTS, MOVIE-THEMED CONSUMER PROMOTIONS AND ORIGINAL CONTENT
iN DEMAND CREATES MULTI-PLATFORM PROMOTIONS
FOR MOVIES ON DEMAND: ON-SITE, ON-LINE AND ON-AIR
New York, July 10, 2012 - For the second year, iN DEMAND returns to the Hard Rock Hotel, right across from the 2012 Comic-Con International convention in San Diego, bringing in a wealth of innovative consumer promotions, press events, celebrity interviews and online content, all focused on promoting the Movies On Demand on Cable (MOD) platform, and specifically bringing targeted content to the passionate audience that follows this huge pop culture event. Once again, iN DEMAND has secured this strategic location which is a locus of celebrity and fan activity. Their "Movies On Demand Lounge" serves as the command center for a press and blogger lounge, talent shoots and a host of promotional activities.
According to iN DEMAND's Chief Creative Officer Stacie Gray, "Last year was an enormously successful inaugural promotion around the conference. Movies On Demand was able to garner millions of impressions and increase awareness of cable's MOD platform. This year, we are building on that with new strategic digital and social promotions and on-site filmed coverage of this all-important pop culture event."
THE 2012 COMIC-CON-THEMED MOD PROMOTIONS INCLUDE:
*Movies On Demand special Category-
Available on Comcast, Time Warner Cable, Cox Communications, Bright House Networks, RCN and Mid-Continent will be a special themed movie collection including:
"Ghost Rider Spirit of Vengeance"
"Comic-Con Episode IV: A Fan's Hope"
"Iron Man II"
"The Incredible Hulk"
"Men In Black"
"Star Trek" (2009)
"V for Vendetta"
NOTE: Many other classic comic-book titles are available on systems nationally, beyond this folder.
*Location of content: Viewers can find the special themed collection as follows:
Comcast, Time Warner Cable, Bright House Networks, Cox Communications, RCN and Mid-Continent each have a comic book-themed category in their On Demand menus, featuring both Free On Demand content detailed below as well as new and classic movies. The Comcast category is called "Based on Comic Books." On the other MSOs, the category is called "Comic-Con." Other cable systems around the country will also be carrying a range of themed titles, which can be found by searching the On Demand menus. Most titles are available in HD. Title availability varies by system.
FREE ON DEMAND (FOD) BEHIND-THE-SCENES CONTENT*-
Starting immediately and until August 6, viewers can check out a number of FOD behind-the-scenes features about the making of many films in the special MOD comic book-themed category, including interviews with directors, writers, costumers and special effects experts. Plus, iN DEMAND will be on the scene in San Diego interviewing stars and shooting other convention action for the FOD folder.
ON-SITE PRESS EVENTS -
The world-famous Los Angeles rock station KROQ will be broadcasting each morning from the lounge and promoting Movies On Demand. Plus, the lounge will serve as a place for editors and bloggers to relax and recharge (literally), as well as join the iN DEMAND team, studios and other notables for press events. The "MOD Lounge" will house invitation-only celebrity media appearances including Morgan Spurlock, the filmmaker behind "Comic-Con Episode IV: A Fan's Hope" which is currently playing on MOD. Other celebrity press conferences will feature stars or filmmakers who are involved with titles premiering on MOD.
ONLINE & SOCIAL MEDIA-
iN DEMAND will be attending all the major events and tweeting throughout the conference. Fans can follow this action via @moviesondemand on Twitter and check for updates about MOD during the conference and beyond on Facebook. A micro-site, www.rentmoviesondemand.com/comic, launched on July 4 with promotions of the movies in the "Comic-Con" folders, plus streaming of the FOD assets. The micro-site also features a national "Geekstakes," with the grand prize of a 60" HDTV. Plus, there's a themed game powered by Hollywood Player that tests fans' knowledge of genre films - the first 1,000 fans to complete the trivia sprint will win "Cable Cash."
MSOs also received a social media and digital promotional toolkit.
MOD brand ambassadors will interact with fans outside the conference center in San Diego and distribute coveted premiums from top MOD movies while also incenting fans to "re-tweet" an MOD message for a chance to win Cable Cash towards an MOD rental.
iN DEMAND has secured some targeted digital media placements including a site takeover at Crave Online (http://www.craveonline.com/) for July 12, the first day of the conference. The homepage will be "comic-ized" to look like a comic book, and featuring info about comic book and super hero movies on MOD. In addition, July 2 began a run of promoted tweets on Twitter, as well as a buy on Facebook. MOD spots will also run on the G4 channel from July 12-15.
About iN DEMAND
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video On Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in SD, HD and 3D. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com/business.