Press Release #126 (6/6/12) iN DEMAND


for immediate release

Pac-12 Networks Selects iN DEMAND and Comcast Media Center to Jointly Provide Technical Distribution Services for the New Collegiate Networks

Denver, Col. and New York, June 6, 2012 - iN DEMAND and the Comcast Media Center (CMC) have been selected by Pac-12 Enterprises to work together to provide a broad range of technical distribution services for the Pac-12 Networks, the new collection of collegiate networks set to launch this August.  Work will begin immediately.

The Pac-12 Networks were announced last July, 2011 by the Pac-12 Conference, in conjunction with Comcast, Time Warner Cable, Cox Communications, Bright House Networks and iN DEMAND L.L.C.

"It's hard not to be impressed by the experience and expertise that iN DEMAND and the Comcast Media Center have in delivering network distribution," said Gary Stevenson, President of Pac-12 Enterprises. "We needed a partner that could help us manage the challenges that come with building seven networks. With all of their network distribution experience, particularly in sports, it really was an ideal fit for us."

For the Pac-12 Networks, the coordinated iN DEMAND/CMC offering will provide distribution services for the seven linear feeds (one national and six regional feeds), including hundreds of live sports events annually, plus other programming from the 12 colleges in the conference.  In addition, iN DEMAND/CMC will provide a Free On Demand (FOD) package of content including approximately 20 hours per month, plus a TV Everywhere solution. The infrastructure of their linear network technical distribution services will include fiber connectivity between the Pac-12 San Francisco studio, all 12 of its member universities and the CMC in Denver; master control origination services located at the CMC; compression and satellite front-haul services; satellite receiver authorizations; and disaster recovery.  iN DEMAND/CMC will also provide staffing to run these technical operations.

"iN DEMAND and Comcast Media Center have a proven history of outstanding collaborative work, conducted over the years by our engineering and network teams," said Richard Buchanan, Vice President and General Manager, Content Services for Comcast Media Center.  "We are looking forward to putting the expertise of our combined capabilities to work for the Pac-12 Networks and affiliates."

iN DEMAND and the Comcast Media Center have collaborated for the past 14 years on complex infrastructure solutions for multiple live sports and other Pay-Per-View (PPV) telecasts on behalf of their owners and many cable clients. Last year, they concluded a rebuild of their new HD live-event environment and an MPEG-4 HD distribution platform.  The CMC currently provides iN DEMAND with an end-to-end content management solution for its channels, including multi-channel network origination, traffic management, sports origination and transmission.  The CMC enables iN DEMAND's delivery of more than 10,000 live sports and event feeds annually, representing over 30,000 hours of sports package content and PPV events.

 "The Pac-12 Networks is an innovative collegiate TV concept which will serve not only the 12 schools but will connect them to the broader communities around the country," said Bob Benya, President and CEO of iN DEMAND. "We and the CMC are honored to bring our joint technical expertise to the launch pad of this significant programming venture."

For almost 20 years, the CMC has been an industry-leading provider of content services across multiple platforms for customers worldwide. Live sports are one of the CMC's specialties.  The CMC currently originates more than 20,000 HD, SD, and 3D live and recorded events a year for its industry customers, including out-of-market pay-per-view sports packages, and recently managed more than 100 events in a single 24-hour period.  CMC's live event capabilities include live commercial insertion, client graphic creation and manipulation, branding, facilitation between remote sites, one-on-one coverage and monitoring, and time-delayed and/or immediate replay of live media.

About Pac-12 Enterprises
Pac-12 Enterprises is the new content and multiplatform media company for the Pac-12 Conference, a leader in collegiate athletics that includes 12 of the most prestigious universities in the world and a nation-leading 450 NCAA titles across 27 sports. Headquartered in San Francisco, Pac-12 Enterprises was created in 2011 to develop and launch the Pac-12 Networks and Pac-12 Digital, and to control the distribution of the Pac-12 intellectual property rights in sports and other Conference initiatives. Launching in August 2012, the Pac-12 Networks are full-time native HD linear networks available to video programming operators, dedicated solely to the Pac-12. It will consist of a national network and six regional feeds that will televise hundreds of live sporting events annually and provide 24/7 access to Pac-12 teams and universities. Pac-12 Digital encompasses the digital network, mobile, the university websites, social media and innovative digital initiatives across the company. 

About iN DEMAND L.L.C.
iN DEMAND L.L.C. is a pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video On Demand (VOD) as well as online.  PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies. Content is delivered in SD, HD and 3D.  iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at

About Comcast Media Center
Denver-based Comcast Media Center (CMC), a subsidiary of Comcast Cable, provides centralized content management and distribution solutions for cable systems, video content providers and advertisers. More information about the CMC is available at


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