Press Release #119 (5/2/12) iN DEMAND
SPORTS PROGRAM HIGHLIGHT
May 2, 2012
BOXING: MAYWEATHER VS. COTTO,
LIVE FROM LAS VEGAS ON CABLE PAY-PER-VIEW, MAY 5, 2012
Powerful Undercard Features Phenom Canelo Alvarez vs. the Legendary "Sugar" Shane Mosley
Free On Demand Programs Leading up to the Fight Include Behind-the-Scenes of the Press Tour, Preview Show and Weigh-In. Plus, Two-Hour Countdown Show to Precede the PPV Event
Undefeated, seven-time, five-division world champion boxer Floyd "Money" Mayweather, Jr. (42-0, 26 KO's) is set to battle the "Pride of Puerto Rico," Miguel Cotto (37-2, 30 KO's and WBA Super Welterweight World Champion), LIVE on Pay-Per-View (PPV), from the MGM Grand Garden Arena in Las Vegas on Saturday, May 5, 2012 starting at 9PM ET. The WBA Super Welterweight Championship title is on the line during this 12 round mega fight. The undercard for this exciting "Cinco de Mayo" event includes Mexican phenom and champion Canelo Alvarez battling the legendary "Sugar" Shane Mosley for the WBC Super Welterweight World Championship.
In the days leading up to the big night, cable systems around the country offer fans a number of Free On Demand programs. Then, on May 5, the two-hour countdown show begins at 7PM ET on PPV. Following the countdown, Boxing: Mayweather vs. Cotto can be seen live at 9PM ET/6PM PT in both SD and HD and in Spanish via SAP.
Content of the two-hour countdown show on May 5 includes:
- Face off Max Kellerman - Mayweather and Cotto meet face-to-face outside the ring for this exclusive interview with Max Kellerman.
- Ring Life: Cotto - An intimate look inside the life of Miguel Cotto.
- Portrait of a fighter: Mayweather - In depth with the undefeated mega-star, Floyd Mayweather
- Portrait of a fighter: Canelo Alvarez - in depth with undefeated 21-year-old superstar Canelo Alvarez
- Episode 1 of HBO Sports' 24/7 Mayweather/Cotto
- 30 minute weigh-in
- Boxing: Mayweather vs. Cotto Preview (see description below)
SRP for the fight is $59.99. Price may vary by system. For more information, go to: http://www.indemand.com/product/view/305460.
FREE ON DEMAND CONTENT:
Systems around the country are now offering viewers a selection of Free On Demand (FOD) shows including behind the scenes of the press tour, a preview special and weigh-in. The tour and preview are currently available via all iN DEMAND affiliate systems* for the Mayweather vs. Cotto event. They can be seen until May 9, 2012. The weigh-in begins Sat, May 5.
Boxing: Mayweather vs. Cotto Press Tour
Travel behind the scenes with the Mayweather vs. Cotto press tour, which started in Puerto Rico, then headed to Harlem's World Famous Apollo Theater in New York and wrapped up in Los Angeles.
Boxing: Mayweather vs. Cotto Preview (Available in both English and Spanish.)
Includes a feature on Floyd Mayweather, the undefeated seven-time and five-division World Champion. His cross-over appeal and larger-than-life persona is why he is one of the most recognizable figures in sports. Plus, a feature on Miguel Cotto, a superstar with devastating power who is unafraid to take on the biggest opponents. Other segments include "Ring Kings" about how this spectacular match-up came about, history and attributes of each fighter, interviews with managers, trainers, boxing experts and the fighters themselves, footage of training sessions and from some of their most pivotal fights. Plus, a special segment, Mayweather vs. Cotto Undercard: Alvarez vs. Mosley focuses on the Mexican phenom Canelo Alvarez taking on future hall of famer Shane Mosley.
Boxing: Mayweather vs. Cotto Weigh In
Footage of the weigh-in from Friday, May 4 will be available on Saturday, May 5, on demand.
*How to find the Free On Demand offerings on affiliated cable systems: Locations differ by system but viewers can check their Video On Demand (VOD) menus under Events on Demand, Free Previews, Free Extras or Sports.
Boxing: Mayweather vs. Cotto is an HBO Pay-Per-View® Presentation. The event is promoted by Golden Boy Promotions, Mayweather Promotions and Miguel Cotto Promotions. Canelo vs. Mosley is presented in association with Canelo Promotions and Sugar Shane Mosley Promotions. Both the fight and the free content are distributed to most U.S. cable systems by iN DEMAND L.L.C.
About iN DEMAND L.L.C.
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video On Demand (VOD) as well as online. Content is delivered in Standard, High Definition and 3D. PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and Howard Stern's Howard TV On Demand. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com.
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