Press Release #108 (2/2/12) iN DEMAND


For immediate release



In Another First, Fans Can Access Several Undercard Bouts

 Earlier That Evening On Cable Websites, Available for Free

New York - Feb. 2 -- When UFC® 143: Diaz vs. Condit, kicks off on Feb 4, 2012, it will become the first ever Pay-Per-View (PPV) presentation in 3D in UFC history.  It is also the first ever 3D PPV from distributor iN DEMAND*. The event airs live on Pay-Per-View from the Mandalay Bay Events Center in Las Vegas on Saturday, Feb. 4 at 10 p.m. ET. In the night's main event, the fiery and unpredictable Nick Diaz battles knockout artist Carlos Condit for the interim UFC welterweight title. Plus, heavyweights Roy "Big Country" Nelson and Fabricio Werdum collide, while welterweight bad boy Josh Koscheck meets powerhouse wrestler Mike Pierce.  The event will, as always, be offered in both SD and HD, as well as En Espanol. Replays of the main event will be on PPV as well as Video On Demand (VOD) immediately after the fight and will be available throughout the month.**

"I know the fans love 3D, so I'm happy to give them this championship fight live and in 3D on cable systems across the country," UFC President Dana White said. "I cannot wait for this fight between Diaz and Condit to determine the interim UFC welterweight champion!" 

Also, earlier that night, fight distributor iN DEMAND and select cable systems will offer UFC fans everywhere another treat. For the first time ever they can see one or two of the evening's first preliminary fights streamed LIVE on cable sites from 7-8 p.m. ET.  Anyone can access these for FREE, simply by going to, as well as on select cable system sites.***  Fight rundowns will be announced during the live feed.

Additional fights scheduled for the PPV event include a pivotal featherweight bout pitting Erik "New Breed" Koch vs. Dustin "The Diamond" Poirier. A three-hour countdown show begins at 7 p.m. ET, which contains the weigh-in and behind-the-scenes features.**** 

Both the PPV presentation and the online bouts are distributed by iN DEMAND. For more information or current UFC fight news, visit To see the 3D version, viewers need a 3D TV with compatible 3D glasses and an HD set-top box connected according to their system's specs.

Cable customers can find ordering information at

SRP pricing is as follows: SD-$44.99, HD-$54.99, 3D-$64.99.

*3D not available in all areas. 

** VOD replays available in all formats and En Espanol.  PPV available in SD and HD only.  

***Availability of online content varies by system.

**** Countdown is in SD and HD. The countdown on the 3D channel will air in HD.                     


iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video On Demand (VOD) as well as on digital platforms.  PPV programming includes movies, boxing, wrestling and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in SD, HD and 3D.  iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at

About Ultimate Fighting Championship®

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® is the world's premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe.  In 2012, FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter®, UFC's signature weekly reality TV show, debuts on FX. UFC content is also distributed commercially to bars and restaurants through Joe Hand Promotions in the U.S. Globally, UFC programming is broadcast in over 149 countries and territories, reaching a half a billion homes worldwide, in 20 different languages.

UFC® also boasts a powerful presence online, with attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 400,000 followers on Twitter.  In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with more than 1.7 million followers on Twitter.  On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.

Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC "Undisputed" videogame franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and articulated action figures.

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