Press Release #104 (12/21/11) iN DEMAND

12/21/11

 For immediate release

NBA LEAGUE PASS 2011-12 SEASON ON CABLE LAUNCHES WITH AN
EXTENDED FREE PREVIEW
FROM DECEMBER 26, 2011 - JANUARY 8, 2012

Package This Year Includes Mobile and Broadband Access, Plus Enhancements:
Same-Day Replays, Dual-Game Feeds, Multi-Screen Mosaic,
Stats Channel and HD Games

New York, Dec. 21, 2011 - NBA LEAGUE PASS on digital cable, the NBA's subscription package of out-of-market games, launches the 2011-12 season with an extended two-week free preview on digital cable, announced package distributor iN DEMAND. Cable systems around the country will offer the free preview from Dec. 26, 2011 - Jan 8, 2012. This year, subscribers will not only be granted access to all the games on NBA.com, but for the first time, mobile device authentication will also be included in the package price.

NBA LEAGUE PASS is the ultimate destination for NBA fans to follow their favorite teams from around the league, track fantasy players and follow NBA stats and news. The package provides customers with up to 40 live out-of-market games per week across 10 channels. The 2011-12 package price, including the digital and mobile options, is $169 or four installments of only $42.25 each. With the purchase of NBA LEAGUE PASS on digital cable, subscribers get access to NBA LEAGUE PASS BROADBAND and NBA LEAGUE PASS MOBILE on an authenticated basis (more info below).

This season, in addition to the broadband and mobile service, NBA LEAGUE PASS includes a wealth of creative and free enhancements, including game replays, dual feeds, a mosaic channel, a stats channel and HD games as follows:

SAME-DAY REPLAYS: The package re-airs each game beginning approximately one hour after the final buzzer so that fans can see NBA action they might have missed. Each game is replayed in its entirety and repeats continuously overnight and the next day, on the same channel, until the following day's live matchups begin.

DUAL FEEDS: Subscribers also get innovative dual-feed telecasts, which deliver home-team plus visiting-team announcers so that fans can choose whichever telecast they prefer. This season, iN DEMAND will deliver both local market broadcasts of the same game when available and when channel space allows.

MULTI-SCREEN MOSAIC: Cable fans continue to receive the popular rotating mosaic of multiple screens that give simultaneous snapshots of all the live-action games being played around the league, along with scores, time clocks and channel locations. The NBA LEAGUE PASS mosaic can be found on the last channel of the system's package lineup. (Mosaic may occasionally be pre-empted to accommodate live games.)

NBA LEAGUE PASS BROADBAND ON NBA.COM: This feature allows package subscribers to watch the NBA LEAGUE PASS games live online at NBA.com. It is free to NBA League Pass subscribers once their subscription is verified. Complete verification instructions and details are available at: www.nba.com/activate.

NBA LEAGUE PASS MOBILE: Fans can access games on authenticated mobile devices from wherever they are. Verification instructions and details are available at: www.nba.com/activate.

STATS CHANNEL: The NBA LEAGUE PASS Stats Central is a live source for scores, statistics, game previews, game recaps and schedule information. This can be found on the ninth channel of the system's package lineup. (Stats channel may occasionally be pre-empted to accommodate live games.)

HD GAMES: iN DEMAND supplies many games in in high definition. HD availability varies by system.

NBA LEAGUE PASS runs until the last day of the regular season, April 26, 2012. More information about NBA LEAGUE PASS and game schedules is available at www.getbasketball.com or www.nba.com. Residential customers as well as commercial establishments can order by calling 1-888-SPORTS-iN or their local cable provider. Blackout and other restrictions apply.

Among the cable MSOs offering the package distributed by iN DEMAND this year are: Comcast, Time Warner Cable, Cablevision, Cox Communications, Bright House Networks and Verizon FiOS, plus a number of independent affiliates around the country.

About NBA Digital
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

About iN DEMAND
iN DEMAND L.L.C. is the pioneer and world leader in providing exciting transactional entertainment delivered through television's most innovative technologies. iN DEMAND creates and delivers programming through cable Pay-Per-View (PPV), Video-On-Demand (VOD) as well as on digital platforms. PPV programming includes movies, boxing and mixed martial arts events and the digital out-of-market subscription professional sports packages for MLB, the NBA, the NHL and MLS. The company also offers a range of VOD products including first-run movies and serves as the exclusive TV home of Howard Stern via its Howard TV On Demand offering. Content is delivered in both SD and HD. iN DEMAND's owners are Comcast iN DEMAND Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership. Further information about the company can be found at www.indemand.com

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For more information, please contact pressoffice@indemand.com

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