ABOUT iN DEMAND
Company History
2012 | iN DEMAND develops creative national marketing and promotional campaign around "Awards Season" |
2011 | iN DEMAND increases content payload to 70,000 hours yearly. |
2011 | iN DEMAND delivers 163 live PPV events, more than twice the previous year |
2011 | iN DEMAND expands capacity for delivering HD PPV sports |
2011 | iN DEMAND named "agency of record" for CTAM’s national Movies On Demand marketing campaign |
2010 | iN DEMAND serves 53 million customers across North America & Caribbean via 40 channels and 2 VOD carriers |
2010 | First Stereoscopic 3D VOD movies and sports (Masters golf) delivered |
2010 | iN DEMAND launches first national MOD social media campaign |
2010 | iN DEMAND announces development of interactive apps with itaas |
2010 | iN DEMAND launches Vutopia – authenticated SVOD service |
2010 | First titles offered to cable weeks before Netflix or Redbox |
2010 | Movies released on VOD "day and date" with home video becomes consistent for many studios |
2009 | Launch of Project Infinity – develop & manage extensive movie library for Comcast set-top customers |
2009 | Bob Benya named as President & CEO – former board member and Time Warner Cable exec |
2009 | Most successful year to date, delivering 200 million paid transactions |
2008 | Online Video Store launches – moves & TV shows to buy/rent |
2007 | First titles released on VOD “Day & Date” with home video (Sept). |
2006 | INHD becomes MOJO HD – all original HD linear service |
2006 | Launches Espanol On Demand |
2006 | Launches International On Demand |
2006 | Howard Stern’s Howard TV On Demand SVOD launches |
2004 | HD Movies On Demand begins |
2003 | INHD & INHD2, full-time linear High-Definition non-PPV channels are launched. |
2003 | Two Dedicated PPV Event Channels are created for boxing, MMA, wrestling (previously movie channels) |
2003 | Comcast buys ATT&T Broadband and becomes largest member of iN DEMAND |
2002 | Launches Nascar In-Car enhanced viewing subscription package and wins 2 Emmy™ Awards |
2001 | Launches MLB Extra Innings and MLS Direct Kick |
2001 | iN DEMAND’s VOD transport business begins serving linear networks |
2000 | NHL Center Ice launches on digital cable |
2000 | Video On Demand service is launched |
2000 | Viewer's Choice becomes iN DEMAND |
1999 | NBA League Pass begins on digital cable – first subscription sports package |
1998 | Launched 35-channel "near-video-on-demand" service |
1998 | Request and Viewer's Choice merge |
1996 | Converted to digital compression, launching Viewer's Choice Home Theater--11 channels. |
1995 | Increased to 6 channels delivering movies, music and boxing |
1988 | Pay-Per-View Network, Inc. and Viewer's Choice merge |
1985 | Viewer's Choice launches on Nov. 27 – as a single channel PPV into 17,000 homes |